Privacy Policy

1. Introduction

This Privacy Policy describes how First Choice Chiropractic ("we," "us," or "our") collects, uses, and discloses personal information through our website at https://www.richmondvachiropractor.com (the "Site") and the services we provide. By visiting or using the Site, you acknowledge the most recent version of this Privacy Policy. Your continued use of the Site reaffirms your agreement each time you access it.

2. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we make changes, we will post the revised policy on the Site and update the "Last Updated" date above. We encourage you to review this page from time to time so you stay informed about how we handle your information and the choices available to you.

3. Confidentiality of Health Information

Health information we receive or create about you, relating to your past, present, or future health, treatment, or payment for healthcare services, may qualify as "protected health information" under the Health Insurance Portability and Accountability Act of 1996 ("HIPAA") and the Health Information Technology for Economic and Clinical Health Act ("HITECH Act"). Your health information may also be protected under Virginia privacy laws and regulations.

We understand that information about you and your health is personal, and we are committed to protecting it. We handle the transmission and use of your information in compliance with applicable laws. The Notice of Privacy Practices section below explains in more detail how we collect protected health information, how we use and disclose it, and what rights you have regarding it.

4. Information We Collect

4.1 Information You Provide

We collect personal information you give us directly, such as when you email us, schedule an appointment, or submit a form on our Site. This may include your name, email address, mailing address, phone number, date of birth, and any details you choose to share when you contact us.

4.2 Children

Our Site is intended for adults. We do not knowingly collect personal information from children under 18 without verifiable parental or guardian consent. If we learn that we have collected such information without that consent, we will take appropriate steps to delete it. If you are a parent or guardian and believe your child has provided information through our Site, please contact us so we can remove it.

4.3 Information We Collect Automatically

When you use our Site, we may automatically collect certain information through cookies and similar technologies, including:

Cookies and Tracking Technologies

Cookies are small files stored on your device that hold information such as your preferences and the pages you visit. We use cookies to improve the Site, remember your preferences, and support analytics. Most browsers accept cookies by default, but you can usually adjust your browser settings to remove or reject them. Some features of the Site may not work properly if cookies are disabled.

Analytics

We use third-party analytics tools, such as Google Analytics, to understand how visitors use our Site. These tools may collect information including the pages you view, the time and date of your visit, the website you came from, your IP address, and your general device information. You can learn more about Google's practices in Google's Privacy Policy, and you can install the Google Analytics Opt-out Browser Add-on to limit this data collection.

Device and Usage Information

We may collect information about the device and browser you use to access the Site, including your IP address, browser type, operating system, referring and exit pages, the pages you view and the order you view them in, and how long you spend on the Site.

Location Information

We may collect general location information, such as the city or region associated with your IP address, to help us understand how visitors find and use our Site.

5. How We Use Your Information

We use the information we collect for purposes including:

• Responding to your inquiries and contacting you when requested or necessary.
• Scheduling, confirming, and following up on appointments.
• Providing, maintaining, and improving our Site and services.
• Sending you news, updates, and information you have asked to receive.
• Understanding how visitors use the Site so we can improve the experience.
• Processing payments and handling related customer service.
• Detecting and preventing fraud, security issues, and other prohibited activity.
• Complying with applicable laws and protecting our legal rights.
• Any other purpose we describe to you at the time we collect the information.

We may also create aggregated or anonymized data that does not identify you personally, and we may use that data for any lawful purpose.

6. How We Disclose Your Information

We may disclose personal information about you in the following circumstances:

• To service providers who perform functions on our behalf, such as website hosting, analytics, scheduling, or payment processing, and who are required to protect your information.
• To healthcare providers and partners involved in your care or the processing of related services.
• When we believe disclosure is reasonably necessary to comply with applicable law, a legal process, or a government request; to enforce our policies; or to protect the safety, rights, or property of our patients, our practice, or the public.
• In connection with a merger, sale, financing, or other business transaction, subject to appropriate confidentiality protections.
• With your consent.

7. Marketing Communications

If you provide your contact information, we may send you information about our services, news, and promotions. You can opt out of marketing messages at any time by following the unsubscribe link in our emails or by contacting us using the information in the "How to Contact Us" section below. Even if you opt out of marketing messages, we may still send you administrative messages related to your appointments or other transactions with us.

8. Third-Party Websites and Social Media

Our Site may contain links to websites operated by other companies, including social media platforms. When you follow a link to a third-party website, you become subject to that site's privacy practices, which may differ from ours. We do not control these third-party websites and are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any site you visit before sharing information.

9. Security

We take reasonable administrative, technical, and physical measures to help protect personal information from loss, theft, misuse, and unauthorized access. However, no method of transmission over the internet is completely secure, so we cannot guarantee the security of information you transmit to us, and you do so at your own risk. We recommend that you avoid sending sensitive information through unsecured channels. Please notify us immediately if you believe your information has been compromised.

10. Your Privacy Choices

10.1 Accessing and Updating Your Information

You may update or correct your information at any time by contacting us using the details in the "How to Contact Us" section below.

10.2 Cookies

You can set your browser to remove or reject cookies. Keep in mind that some features of the Site may not function properly if you disable certain cookies.

10.3 Do Not Track

Some browsers offer a "Do Not Track" setting. Because there is no consistent industry standard for responding to these signals, our Site does not currently respond to Do Not Track signals.

11. Notice of Privacy Practices

We are committed to protecting the privacy of your protected health information ("PHI"). PHI is information that can identify you and that relates to your physical or mental health, the healthcare provided to you, or payment for that healthcare. We are required by law to maintain the privacy of your PHI and to provide you with notice of our legal duties and privacy practices.

We must follow the terms of this Notice while it is in effect. We reserve the right to change its terms, consistent with applicable law. If we make changes, the new terms will apply to all PHI we maintain, and we will post the updated Notice on our Site.

11.1 How We May Use and Disclose Your PHI

Treatment, Payment, and Healthcare Operations

We may use and disclose your PHI to provide treatment, to obtain payment for services, and to support our healthcare operations. For example, we may share your PHI with another provider involved in your care, with your health insurer to process claims, or use it internally for quality review.

Authorization

We may use and disclose your PHI when you give us written authorization, consistent with the terms of that authorization. You may revoke an authorization at any time.

As Required by Law

We may use and disclose your PHI when required to do so by law.

Special Circumstances

In limited situations permitted by law, we may use or disclose your PHI for public health activities, workers' compensation claims, health oversight activities, judicial and administrative proceedings, law enforcement purposes, and to prevent a serious and imminent threat to health or safety.

11.2 Your Rights Regarding Your PHI

You have the following rights regarding the PHI we maintain:

• Confidential Communication. You may request that we communicate with you through a specific method or at a specific location, and we will accommodate reasonable requests.
• Restrictions. You may request restrictions on how we use or disclose your PHI for treatment, payment, or healthcare operations. We are not required to agree, but if we do, we will honor the agreement except as required by law or in an emergency.
• Inspection and Copies. You may inspect and request a copy of your PHI. We may charge a reasonable fee for the cost of copying and mailing.
• Amendment. You may request that we amend your PHI if you believe it is incorrect or incomplete. We may deny the request under certain circumstances and will explain our reasons in writing.
• Accounting of Disclosures. You may request a list of certain disclosures we have made of your PHI.
• Breach Notification. You have the right to be notified if we discover a breach of your unsecured PHI.
• Paper Copy. You have the right to request a paper copy of this Notice at any time.
• Complaint. You may file a complaint with us or with the Secretary of the U.S. Department of Health and Human Services if you believe your privacy rights have been violated. We will not retaliate against you for filing a complaint.

12. No Rights of Third Parties

This Privacy Policy does not create any rights enforceable by third parties.

13. How to Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

First Choice Chiropractic
1770 N Parham Rd # 103
Richmond, VA 23229
Phone: (804) 726-6810
Website: https://www.richmondvachiropractor.com